My goal is to be a companion on their journey to success. This is my story
5+
years of experience
5+
fields of expertise.
30+
Companies
The beginning
Cuba was my cradle, where I grew up surrounded by complete inspiration and creative development. I was a girl who wrote, sang, read, and loved concert music and all kinds of music in general. I filled every gap with creation in my journey through the worlds that were part of my curious mind. I remember that all my classmates would sit in a big circle to listen to my stories, that there wasn't a creative contest I didn't win, and that my desire for self-improvement and inventiveness, supported by my family, made the whole journey worthwhile.
Searching for something
After studying medicine for three years and realizing it definitely wasn't for me, I began a musical career as a singer-songwriter, performing in the most iconic places. However, my political stance and aspirations were the catalyst for my decision to move to Uruguay, where marketing found me.
After so much journeying, with all the frustrations that come with developing myself in those environments, I decided to seek my freedom in a small country in South America, far away from home. The beginnings were tough; it was just my husband and me, without family or anyone to support us. We had to live in precarious places, with just enough to eat and live, without comforts and with a terrible uncertainty about our future, with little or no work, and a lot of cold.
The journey
However, that didn't defeat me, and a few months after arriving, I began studying marketing and advertising at the University of the Republic while working as an esthetician. Immediately, I fell in love with the career, as in it, I could link my love for audiovisuals, sociology, neuromarketing, cinema, and above all, creativity. I could teach valuable subjects like advertising creativity or strategic communication. I attended conferences by leading global marketing experts, some even awarded in Europe. I soon started connecting everything I did with the career, trying to work for free on any job that came up, then for less money until finally, compensating the university with my work, I began to pay for a technical degree in graphic and web design and a photography course. It wasn't easy; I worked all day and studied at night, exhausted but happy because I had discovered that after a long journey, I had found my career, the one that truly passionate me. Over time, I managed to stop working as an esthetician to focus on marketing, long before finishing the degree. And I got to work with renowned brands such as Mercado Libre, L'Oréal Paris, and Maybelline New York.
My present
In my present, the opportunity to come to the United States appeared in my life, which expanded my horizons and gave me the chance to be closer to home. So, despite the fear of new beginnings, I packed my bags again. During my time in this great country, I have worked with all kinds of companies, from luxury product companies and major hotels in Miami Beach to multimillion-dollar timber companies and beauty companies. I have also worked with international music artists through marketing, which makes me immensely happy
My goal is to support entrepreneurs' dreams through marketing, recognizing that money is the result of success, effort, and passion. I aspire to create a personal project where I can apply my knowledge and efforts to help entrepreneurs achieve their business goals. I firmly believe in the power of marketing to drive business growth and profitability, and my aim is to use this tool to guide entrepreneurs towards financial and professional success.