every sucess is born from an idea

My goal is to be a companion on their journey to success. This is my story

7+

years of experience

5+

fields of expertise.

20+

Companies

The beginning

Cuba was my cradle, where I grew up surrounded by complete inspiration and creative development. I was a girl who wrote, sang, read, and loved concert music and all kinds of music in general. I filled every gap with creation in my journey through the worlds that were part of my curious mind. I remember that all my classmates would sit in a big circle to listen to my stories, that there wasn't a creative contest I didn't win, and that my desire for self-improvement and inventiveness, supported by my family, made the whole journey worthwhile.

Searching for something

After studying medicine for three years and realizing it definitely wasn't for me, I began a musical career as a singer-songwriter, performing in the most iconic places. However, my political stance and aspirations were the catalyst for my decision to move to Uruguay, where marketing found me.

finding my passion.

After so much journeying, with all the frustrations that come with developing myself in those environments, I decided to seek my freedom in a small country in South America, far away from home. The beginnings were tough; it was just my husband and me, without family or anyone to support us. We had to live in precarious places, with just enough to eat and live, without comforts and with a terrible uncertainty about our future, with little or no work, and a lot of cold.

The journey

However, that didn't defeat me, and a few months after arriving, I began studying marketing and advertising at the University of the Republic while working as an esthetician. Immediately, I fell in love with the career, as in it, I could link my love for audiovisuals, sociology, neuromarketing, cinema, and above all, creativity. I could teach valuable subjects like advertising creativity or strategic communication. I attended conferences by leading global marketing experts, some even awarded in Europe. I soon started connecting everything I did with the career, trying to work for free on any job that came up, then for less money until finally, compensating the university with my work, I began to pay for a technical degree in graphic and web design and a photography course. It wasn't easy; I worked all day and studied at night, exhausted but happy because I had discovered that after a long journey, I had found my career, the one that truly passionate me. Over time, I managed to stop working as an esthetician to focus on marketing, long before finishing the degree. And I got to work with renowned brands such as Mercado Libre, L'Oréal Paris, and Maybelline New York.

My present

Over the past years in the United States, I’ve worked across diverse industries — from large-scale manufacturing, industrial recycling, and fine wood production to hospitality, jewelry, real estate, and creative branding. I’ve collaborated with companies of more than 200 employees as well as personal brands and entrepreneurs, developing marketing strategies that increased their digital communities, improved their online positioning, and generated measurable sales results. My experience includes building brand identities from scratch, designing visual storytelling campaigns, and managing content strategies that connect creativity with performance. Through continuous learning and constant adaptation, I’ve strengthened my skills in advertising, branding, content creation, and digital strategy, combining analytical insight with emotional intelligence. Every project has been an opportunity to transform ideas into growth — consolidating years of experience into a results-driven, human-centered approach to marketing.

My goal is to help companies grow through intelligent, data-driven marketing strategies that align creativity with measurable business objectives. I believe profitability is the natural outcome of clarity, consistency, and strategic communication. By applying my experience in branding, advertising, and digital strategy, I focus on designing campaigns that strengthen positioning, increase visibility, and build long-term customer relationships. Marketing is not only a creative tool — it’s a business engine — and my purpose is to use it to help organizations achieve sustainable growth and lasting impact.

thank you for reading

Contact me if you want to grow.