Original Concept + AI-Enhanced Stylized CG Production
Case Study: Designing a 30-Second Emotional Experience for Hello Screen
Workflow & Tools Used
1. ChatGPT – Prompt Refinement & Structural Support
The core idea, story arc, and voiceover script were entirely my own. I developed the emotional concept, metaphor, and scene flow from scratch — including the transition from frustration to clarity through visual storytelling.
I then used ChatGPT to refine the narrative rhythm, polish the voiceover language, and help translate my creative vision into detailed prompts for image generation and animation. It served as a creative assistant, not an originator
2. DALL·E – Stylized Illustration & Color Definition
I used DALL·E to generate handcrafted 3D-stylized images with claymation-inspired textures for all characters and environments. It also helped define the core color palette for the emotional tone of the piece:
Soft beige:
#F1EAE3(warmth and softness)Dusty orange (jacket):
#D18357(energy and approachability)Muted green:
#8CA48B(calm and trust)Cloud white:
#F7F7F7(clarity and peace)Sky blue:
#B7D8F4(lightness and freedom)
3. Photoshop – AI-Driven Corrections & Cleanup
AI-generated visuals often have artifacts or inconsistencies. I used Photoshop’s Generative Fill (AI) and Content-Aware tools to correct details such as:
Hand distortions
Facial asymmetries
Background alignment
Expansion of frames for camera motion
This ensured visual consistency and realism without breaking the handcrafted aesthetic.
4. Premiere Pro – Assembly & AI Effects
The editing and final assembly were done in Adobe Premiere Pro, where I used:
Auto Reframe (AI) for perfect 9:16 vertical composition
Scene Edit Detection for cutting and repositioning AI clips
AI-powered Lumetri presets to match light and tone across assets
Essential Sound panel for noise reduction and voice leveling
These tools allowed for dynamic flow and enhanced control over timing and transitions.
5. CapCut – Voiceover Production (AI Voice)
I generated the entire voiceover using AI voice synthesis in CapCut, selecting a deep, calm male tone that conveys emotional maturity and trust. This allowed me to shape not only the content, but the delivery and rhythm of the message, reinforcing the storytelling arc.
CapCut was also used to add:
Subtle background ambient tracks (wind, birds)
Soft transition sounds
Light echo reverb to support dreamlike moments
Ad Type & Strategic Approach
This project falls under the category of emotive branded storytelling advertising designed not only to inform but to evoke a shift in feeling. It is ideal for top of funnel product awareness, positioning HelloScreen as a smart, easy to use solution by connecting with a deep human frustration: the struggle to explain complex things over the phone.
Rather than using a technical or corporate tone, I chose to present HelloScreen through an emotional, metaphorical lens showing how it feels to use the product, rather than just telling how it works.
Voiceover Strategy & Emotional Structure
The entire script was written to follow a 3-act emotional arc, guiding the viewer from frustration to resolution:
Full Voiceover Script:
“The days of struggling to explain your offer over the phone… are over.
With HelloScreen, everything gets easier.
Now, talking to your clients feels like riding a bike through the clouds smooth, light, and effortless.
With just one click, you can share slides, images, or live demos directly to their phone screen no links, no downloads.
Say goodbye to confusion, endless follow ups, and cold leads.”
Why this structure works:
Tension (Act 1): Begins with a shared pain
Solution (Act 2): Introduces HelloScreen as the turning point
Metaphor (Act 3): A dreamy transformation (bike through the clouds)
Clarity (Final): Product promise with clean closure
Voice Design (AI):
I generated the voice using AI in CapCut, choosing a deep, calm tone to reflect empathy and stability. It creates emotional authority without sounding salesy, echoing the relief HelloScreen brings.
Visual Style Selection
I selected 3D Stylized Character Animation with Claymation-Inspired Texturing (also known as Handcrafted Stylized CG) for three key reasons:
Emotionally expressive: This style enables clear, readable facial expressions and emotional exaggeration — ideal for showing frustration and joy in a short time.
Handmade warmth: Its clay-like, handcrafted texture gives it a human touch, evoking warmth, softness, and approachability.
Brand alignment: It avoids the cold, overly polished look of tech ads, aligning HelloScreen with modern storytelling that feels relatable and premium.
PART 1 — Frustration & Reveal (The Hook)
Scene Description:
We begin witha clay-textured 3D animated character, clearly angry and overwhelmed while holding a phone. This is raw emotion, visually exaggerated but instantly relatable.Then comes the reveal: a real hand is holding a phone, and this angry character is just a video playing on the screen.
Camera & Visual Technique:
Shot: Starts in medium American shot, then performs dolly-out with arc to reframe from POV
Prompt used:
“3D stylized clay puppet character sitting on a couch, angry facial expression, handcrafted textures, warm lighting,cinematic tone.”
Lighting & Sound:
Warm, side lighting with strong shadows under the brows Tense ambient hum to create discomfort.
Voiceover Line:
“The days of struggling to explain your offer over the phone… are over.”
PART 2 — The Real User (Peace Behind the Chaos)
Scene Description:
The hand pulls away and reveals a real person calm, smiling, centered. He holds the same phone, seated in the same space. This is the actual HelloScreen user confident, focused, and in control.
Camera & Visual Technique:
Shot: Over-the shoulder that transitions into
medium close-up
Motion: Slow dolly-in to
deepen emotional connection,smartphone screen filling the frame, playing a 3D stylized animation of a clay textured character visibly frustrated. A smooth match cut transition follows, where the animated content gently fades and a realistic hand holding the phone enters the frame from below.
The camera starts with a frontal close-up of the phone and then performs a slow dolly-in combined with a slight crane-up, gradually revealing the upper body of the real user. As the camera moves forward and lifts, the viewer sees a calm young man sitting on a couch, holding the phone with both hands, watching the screen with a relaxed, confident expression.
The shot settles into a medium American shot (head to mid-thigh), focusing on the user’s face and posture. The environment is soft and warm, featuring cozy indoor lighting from the side (golden hour tone), a subtly blurred background, and a natural earthy color palette (beige, soft green, muted orange). The user’s facial expression is gentle and peaceful, conveying control and clarity. He’s tightly gripping a smartphone with both hands, slightly leaning forward. The lighting is warm and ambient, with subtle shadows cast from a side table lamp.
The camera starts in an close-up of the phone in his hands (top-down angle), then performs a smooth arc shot counterclockwise rising around his arms and shoulders, revealing his full upper body in a medium American shot. The final frame captures his angry expression in focus as he looks at the phone screen.
Emphasize handcrafted surface details (soft edges, tactile imperfections), emotional exaggeration, warm indoor color palette (mustard, brown, soft gray), and cinematic depth of field.
Lighting & Mood:
Warm, evenly lit with soft background blur
Color palette of soft beige, muted orange,sage green
Voiceover Line:
“With HelloScreen, everything gets easier.”
PART 3 — Biking Through the Clouds (Dream Metaphor)
Scene Description:
The screen ripples into a dreamlike transformation. Now we see the user riding a bicycle through the clouds, one hand holding the phone, smiling peacefully. A metaphor for how effortless using HelloScreen feels.
Camera & Visual Technique:
Shot: Wide shot from behind
Motion: Crane-up + 180° arc to face front
Prompt used:
The scene begins with a dreamlike ripple transition. The user is now riding a bicycle through soft white clouds in the sky — a metaphor for clarity, ease, and peace of mind. He’s holding a phone in one hand while riding calmly and confidently. His posture is relaxed, and his clothes and hair move gently with the breeze.
The initial framing is a wide rear shot, showing the user from behind as he pedals forward into the open sky. The environment is filled with bright, diffused lighting, fluffy cloud layers, and soft ambient movement in the background.
As the user rides forward, the camera performs a smooth arc shot (semicircular tracking movement), traveling from behind the subject to the front, gradually revealing his face. During this motion, the camera maintains cinematic fluidity and focus, ending in a medium American shot from the front. His facial expression is joyful, serene, and fully immersed in the experience.
Visual style remains consistent with handcrafted 3D stylized animation, clay-like textures, soft color tones (light blue, white, soft peach), and subtle depth of field for a dreamy yet emotionally grounded aesthetic.
Style & Atmosphere:
Light blue skies, soft white clouds, subtle wind movement
Warm sun flare and breeze in hair/clothes
Voiceover Line:
“Now, talking to your clients feels like riding a bike through the clouds smooth, light, and effortless.”
PART 4 — Product Utility: One Tap to Everything
Scene Description:
The screen ripples into a dreamlike transformation. Now we see the user riding a bicycle through the clouds, one hand holding the phone, smiling peacefully. A metaphor for how effortless using HelloScreen feels.
Camera & Visual Technique:
Shot: Wide shot from behind
Motion: Crane-up + 180° arc to face front
Style & Atmosphere:
Light blue skies, soft white clouds, subtle wind movement
Warm sun flare and breeze in hair/clothes
Voiceover Line:
“Now, talking to your clients feels like riding a bike through the clouds smooth, light, and effortless.”
PART 5 — Message Reinforcement (Emotional Closure)
Scene Description:
The floating panels slowly fade and drift apart, leaving only a clean white screen and a bold final message:
NO DOWNLOADS. NO LINKS. JUST RESULTS.
It’s the punctuation to the journey — clear, strong, memorable.
Visual & Sound Design:
Text: Bold sans-serif, centered, spaced letters
Camera: Static, slightly pushed in
Audio: Calm final chime + fade out
Final Thought: Technology with Emotion
This was never just about
explaining a feature. It was
about making people feel what
it’s like to use HelloScreen
emotionally, visually, and
narratively.
Every scene, camera angle,
animation, and sound design
decision was built on that
original vision to turn a
product demo into a journey
from chaos to clarity.